Good news for the Weidmuller Group, headquartered in Daymold: Weidmuller has been awarded the prestigious German Brand Award for its brand management. The German Brand Award recognizes Weidmuller World as a model of successful brand strategy and pioneering spirit in brand communication breakthroughs and innovations. Weidmuller World, which offers the public the opportunity to experience Weidmuller’s technology, ideas and solutions first-hand, won the German Brand Award 2023 in the category “Excellence in Brand Strategy and Creation”. Weidmuller World presents the Weidmuller brand concept in a professional manner, demonstrating the pioneering spirit etched in Weidmuller’s corporate DNA.
“At Weidmuller World, we showcase key technological innovations that will drive a livable world of the future. We have made this a place of communication and hope to arouse the public’s enthusiasm for innovative technology through this experience, “said Sybille Hilker, spokesperson and Executive Vice President, Global Marketing and Corporate Communications, Weidmuller. “We are committed to a new and creative way of communicating with interested visitors and showing them that electrification is an integral part of the future.”
Sybille Hilker, Spokesperson for Weidmuller and Executive Vice President, Global Marketing and Corporate Communications, is delighted with the positive feedback Weidmuller World has received
German Brand Award: For excellence in brand management
The German Brand Award recognizes successful brand management by companies and brands. Since its launch in 2016, the German Brand Award has become one of Germany’s most prominent and prestigious brand awards. The annual German Brand Awards are organized by the German Design Council. Established in 1953 at the initiative of the German Bundesrat, the Council has since been dedicated to promoting the role of design and brand management in business success and is one of the world’s leading professional bodies for branding and design.

The jury recognizes excellence in brand strategy, sustainable brand development and innovative brand communication through the German Brand Award. Its recognition of companies that have successfully achieved brand promotion through brand management has played a pivotal role in promoting economic growth in Germany.