The new MIDB plant in Pouso Alegre, Minas state, covers an area of more than 70,000 square meters and has an annual capacity of 1.3 million units. The factory will incorporate a large number of digital production technologies and innovative technologies, and the first batch of smart refrigerator products will be put into production in July next year, and will be sold at the same time. In addition to the local market, the products will also be sold to other markets in South America.

The mayor of Bauso, Renato Andrade Garcia, attended the groundbreaking ceremony and thanked Midea for his confidence in the development of the city. Garcia said that the investment will certainly bring new economic growth points to the city of Bauso and further promote the development of the local community. In order to match Midea’s investment, the Bauso municipal government is accelerating the construction of local infrastructure, hoping to attract more international large enterprises like Midea and bring more job opportunities to local people.

Garcia also said that Midea, one of the world’s largest home appliance makers, is building its third factory in Brazil. After the official production next year, it is expected that Midea will bring a richer choice of smart home appliances to the Brazilian people, improve the quality of life of local consumers, and meet their yearning for a better life. At present, Midea has operations in more than 200 countries and regions, and has been ranked among the Fortune Global 500 for many years.

Wang Jianguo, vice president of Midea Group, president of smart home business group and president of Midea International, said at the groundbreaking ceremony that the factory is Midea’s first investment in Bauso City, covering home appliances such as refrigerators and washing machines. He also said that Midea’s goal is to become one of the leading brands in the Brazilian refrigerator industry within four years.

Felipe Costa, MIDB’s chief executive, said the new factory in Brazil would effectively improve Midea’s local competitiveness. Midea has full confidence in the Brazilian market and will further strengthen its investment layout in Brazil in the future.

Brazil is the largest white goods market in South America and one of the largest in the world. As one of the important strategic markets overseas, Midea already has two factories in Brazil, one in Manaus, producing home air conditioners and microwave ovens, and the other in Canoas, producing commercial air conditioners.

Global breakthrough is one of Midea Group’s four strategic pivots. As a globally operating company, Midea provides products and services to approximately 500 million users worldwide every year, as well as key customers and strategic partners in various fields by integrating global resources. At present, Midea has about 200 subsidiaries in the world, 20 overseas research and development centers and 18 major production bases, overseas employees of about 30,000 people, business coverage of more than 200 countries and regions, settlement currency up to 22. In the past two years, the United States overseas market revenue accounted for more than 40% of the company’s total annual revenue