China Control technology has taken another key step in building a strong exogenous growth momentum and accelerating the layout of globalization!

Recently, China Control Technology (688777.SH) completed the signing of the 100% equity acquisition agreement for Hobre International BV (hereinafter referred to as “Hobre”) in the Netherlands, after the completion of the acquisition, Hobre will become a wholly-owned subsidiary of China Control Technology.

Hobre was founded in 1978

The company is a global market leader in online analyzers, sample systems and integrated product solutions, with major customers in the petrochemical, gas delivery, upstream oil and gas industries. At present, it has established a complete marketing and service system covering Europe, North America, the Middle East, Africa, China and other regions. Its core products such as calorific value analyzer, laser gas analyzer, non-dispersive infrared analyzer, XRF fluorescence spectrum analyzer, Raman analyzer and other technology and research and development strength in the international leading position. It is widely used in the world’s top 500 enterprises, the world’s leading petrochemical and chemical enterprises Shell (Shell), ExxonMobil (ExxonMobil), BP (British Petroleum Company), BASF (BASF), etc., and enjoys a strong brand influence.

 

Fill the country

The market for high-end analyzers is vacant

Analytical instruments as special equipment, in the electric power, petrochemical, pharmaceutical, scientific research and other fields have an important role, involving a wide and deep expertise, resulting in independent research and development and market development is very difficult, there are high technical barriers, its high-end can be called the “crown pearl” in the instrumentation industry. According to the global list released by the American Chemical Society (ACS), the top 20 instrument companies are all European, American and Japanese enterprises. At present, there is still a lack of comprehensive suppliers across multiple fields with obvious advantages, and through this acquisition, Zhongkong technology will quickly obtain the international leading technology and team across multiple fields, expand the high-end analyzer product system, enhance the analyzer research and development and integration capabilities, and quickly fill the vacancy in the domestic high-end analyzer market.

Improve the solution system

Strengthen the distribution of the industrial chain

As a process industry intelligent manufacturing overall solution provider, the products and solutions of Zhongkon technology are widely used in petrochemical, chemical, electric power, paper, metallurgy and other fields, and the innovative concept and technical system have achieved the industry leader. The combination with Hobre will further improve the product technical strength of central control technology in the field of high-end instrumentation, and complement the key measurement and perception technology of intelligent manufacturing.

Through the “bright eyes” of the analyzer,

Strengthen the ability to analyze the material composition in the production process, coupled with the company’s 30 years of deep cultivation of the industry recognized as the “industrial brain” and “nerve center” of the distributed control system (DCS), factory operating system + industrial APP perfect integration, quickly and high-quality to improve and strengthen the enterprise analysis and perception, production control, process optimization to business decision of the full link system. The realization of the integrated layout will lay a solid foundation for the company’s technological innovation and the optimization of the overall solution, and will also further promote the landing application of 5T technology (automation technology AT+ information technology IT+ process technology PT+ operation technology OT+ equipment technology ET), effectively solve the key problems in the industry and create new value for customers.

Construction of intelligent ability of enabling number

Rich application scenarios

High-end analyzers are the key products and technologies of intelligent manufacturing, and are one of the foundations for realizing digitalization and intelligence, which will provide great value to the global process industry. At the same time, digitalization and intelligence have also become the main development direction of future testing technology and instrumentation.

Hobre has a very rich experience and talent team in technology research and development, production process and quality control, and through 100% merger and acquisition, Zhongcontrol technology will perfectly realize the “endogenous technology” in this field. With a deep background in process industry and a deep understanding of customer needs, Zhongkong Technology can accurately iterate Hobre’s leading technology to achieve clearer and more effective scenario-based application breakthroughs, better respond to the needs of digital deep transformation brought about by new industrial restructuring, seize market opportunities and expand market share. At the same time, it will help break the monopoly of China’s high-end analyzer market.

Accelerate international market development

Enhance international management capabilities

In recent years, while consolidating the foundation of the company’s development and consolidating the basic plate, Zhongkang Technology regards internationalization as an important strategy for enterprise development, and also speeds up the internationalization journey. Now, as the internationalization strategy is pushed to the in-depth stage, Hobre has officially become a member of the global operation team of Zhongcon technology, and has also played a crucial role in the channel extension of Zhongcon technology. The leading advantages in R&D, production and marketing channels, and industry advantages covering dozens of vertical fields, combined with Hobre’s regional marketing channel advantages in Europe, North America, the Middle East and Africa, and high-end customer resources advantages such as Shell, ExxonMobil, BP and BASF, It is bound to form a “1+1>2” integration effect, helping the globalization and high-end layout of central control technology to enter the fast lane.

Cui Shan, chairman and president of Zhongcong Technology, said: “As a typical technology-intensive industry, the technical barriers to high-end analyzers are extremely high, and enterprises need to have strong technical reserves and experience accumulation. With the successful acquisition of Hobre, it will greatly strengthen the core competitiveness of central control technology in the field of high-end instrumentation, and quickly fill the vacancy in the domestic high-end analyzer market. Through the analysis and perception of the “eyes” of the analyzer, real-time key information in the production process can be more quickly and accurately input to the “nerve center” and “industrial brain” of the factory, providing core data support for high-quality production control. The perfect integration of high-end analyzer and existing product architecture system of industrial control technology such as industrial control system and industrial software, and the joint effort to create a digital and intelligent solution system covering the whole link of smart factory construction will provide more intelligent and higher quality digital transformation technology and services for process industrial enterprises. In addition, through effective business integration with Hobre, with its mature marketing channels in the global market, high industry market share and brand awareness, it will quickly form complementary advantages in marketing network, technology research and development and other aspects, generate synergistic co-prosperity effect, and effectively consolidate the gradual landing of the company’s internationalization strategy. To help the rapid growth of Zhongcong technology in the global market and enhance brand influence.”

In the future, Zhongkong Technology will stick to its strategic focus, achieve leapfrog development through diversified ways such as endogenous growth and more extensive investment and mergers and acquisitions, and strive to become the world’s leading enterprise in industrial automation, digitalization and intelligent solutions.