Avery Dennison, a global company specializing in materials science and digital identification solutions, today announced the official opening of its Digital Solutions showroom at the Microsoft Technology Center in Shanghai. The exhibition hall will showcase the application of Avery Dennison RFID solutions in the apparel, food, beauty and pharmaceutical industries, and how the atma.io product data cloud platform enables efficient, transparent and traceable supply chains to help companies increase business agility, accelerate digital transformation and achieve high-quality growth in a rapidly changing market environment.

The Shanghai Microsoft Technology Center aims to provide immersive user experience and in-depth interactive facilities to show visiting customers how Microsoft enables innovative application cases and solutions of cutting-edge technology in various industries, and take digital technology and scene insight as the cornerstone to help enterprises optimize operations and drive change and innovation in the era of digital economy. Dennis Khoo, vice president and general manager of Digital Solutions and Avery Dennison’s Innovation group in North Asia, said: “We are proud to partner with Microsoft to drive digital transformation led by technology innovation. “The Microsoft Intelligent Cloud provides reliable technology support for Avery Dennison’s digital solutions, and we look forward to showing our customers in the Microsoft showroom how digital technologies can empower retail and logistics to unlock the potential of data, reshape business models, build digital resilience, and expand future opportunities.”
At the Microsoft showroom, you can experience Aridenison’s end-to-end solution integrating atma.io product data cloud platform, related applications, and digital ID tags, covering the entire industrial chain of raw material suppliers, factories, distribution centers, retailers and consumers. Taking clothing industry applications as an example, the exhibition hall provides a simulation demonstration of the whole process of clothing products from distribution centers to retail stores, and users can personally experience all aspects from delivery to receipt of goods. Each garment is configured with a unique digital ID, which helps the brand to strengthen the collaborative control of the product lifecycle. After the distribution center staff has completed the sorting and packaging of goods according to the purchase order (PO) created by the store, the outbound operation can be performed through the product verification software. RFID solutions will enable the tracking, storage and management of data, effectively improve the efficiency of shipping and receiving goods in distribution centers and stores, and ensure the accuracy of goods.

At the same time, employees in the brand’s supply chain management department can track individual products through atma.io to achieve visual supply chain management. When the product reaches the hands of consumers, consumers only need to scan the QR code on the clothing to obtain detailed product information such as carbon footprint and ingredients, which can not only strengthen the interaction between consumers and the brand, but also enhance consumer loyalty to the brand.

Thanks to the globally consistent Microsoft technology architecture, the atma.io product data cloud platform based on Microsoft Intelligent Cloud operation can provide Chinese customers with secure, compliant and seamless intelligent cloud services, providing reliable data support for enterprises to optimize operations and make intelligent decisions. At present, atma.io product data cloud platform manages more than 30 billion products, covering clothing, food, beauty, medicine and other industries.

“At present, the retail industry is facing many changes and challenges, such as: increasingly complex macroeconomic trends and changing business environment, increasingly stringent compliance requirements, and consumer expectations for sustainable development, environmental protection and social responsibility, etc., are putting more requirements on retail enterprises to enhance business resilience. Avery Dennison will transform and upgrade retail enterprises with digital solutions to meet the real-time and dynamic business development needs of enterprises.” Dennis added.