On January 29, Huichuan Technology 2023 annual channel Conference was held in Taihu Lake, Suzhou, with the theme of “Hand in hand with the heart of strategic win-win”, channel partners from all over the country gathered to witness the growth of Huichuan for 20 years, continue to work together to create a win-win situation, and talk about new integration and new development.

1. Mr. Zhu Xingming, chairman and president of Huichuan Technology, delivered a keynote speech

China’s economy faces challenges in the short term, but good companies can still maintain growth in the face of adversity. The strong will always be strong, is the mainstream voice of the society, we should eliminate the interference of noise, maintain combat effectiveness in optimism, which is the basic assumption of all Huichuan strategy, but also the basic assumption of future Huichuan and channel partners to develop common business strategy and business planning.

In the 20 years of Huichuan entrepreneurship, we have always adhered to three practices to create differentiation in order to create a unique competitive advantage: first, do what others do not want to do. In the early stage of entrepreneurship, Huichuan sought a breakthrough from the “dirty work” ignored by those imported brands and gradually established its own advantages. Two, do what others can’t do. For example, in the subdivision of the industry to provide customers with special solutions, such as elevator integration solutions, wire drawing machine special machine solutions. 3. Do what others don’t think of. This is also the ability of Huichuan to focus on forging in the future.

By adhering to three differentiated practices, Huichuan has successfully created two extreme competitiveness: one is the ultimate cost performance, and the other is to constantly seek differentiation in application technology. Differentiation is the means, but also the key to support the ultimate cost performance.

In the future, in the face of customer demand and the continuous improvement of customer satisfaction, Huichuan and the channel should actively change and face the big market together. Huichuan and channel partners decide value allocation based on value contribution in the three-dimensional operation of “sea, land and air”. In the process of creating value for customers, the formation of transaction flow, service flow and innovation flow, of which the innovation flow is the most important, the innovation ecology formed by Huichuan + channel is an important feature that Huichuan is different from other competitors to build, and is also the key to promote the development of China’s manufacturing industry to high quality.

2. Mr. Zhou Bin, Director/Vice President of Huichuan Technology Group and President of General Automation Division, delivered a keynote speech on the strategic framework of “Channel is King”.

The “double king” strategy of the General Automation Division is “industry key customers are king” & “channels are king”. In the past ten years, the strategy of “industry key customers are king” has been effective. In the future, we will focus on the strategy of “channel is king” to maximize the value of channel partners, improve customer service quality, and ensure continuous improvement of customer satisfaction.

First, the common big market, build a win-win and common distribution. To implement the common Great Market. We will focus on customer value and achieve customer satisfaction. Through unified business planning, achieve the same frequency resonance of customer demand, Huichuan resources and channel partner capability model; Joint ecology, build a win-win situation. The capability characteristics of different channel partners are decoupled and matched to achieve win-win results; Reasonable distribution based on contribution.

Second, grid. We will grid the national business on the channel side, give full play to the initiative of channel partners, and carry out unified planning, comprehensive coverage and reasonable authorization.

Third, the channel is king. Build a channel system for sustainable development. Systematically plan the channels from selection, cultivation, development, management, incentive and elimination; Improve channel capacity. Carry out the five-dimensional construction of channel sales ability, technical ability, management ability, strategic ability and organizational development ability. Clear CR, SR, AR responsibility subject, coordinate resource scheduling. At the same time, through a number of measures to build talents; Strengthen channel operation and organizational guarantee. Up and down, quickly and efficiently solve the common problems of channels.

3. Mr. Zhang Weijiang, co-founder of Huichuan Technology, vice president of General Automation Division and executive dean of Huichuan Academy, released the Huichuan Academy channel training program.

Since its operation in 2018, Huichuan Academy has become an important force for the growth of channel partners, and currently more than 200 channel partner representatives have benefited from the relevant training courses.

Huichuan Academy provides channel partners with three types of enabling products: including technology – IET projects; Management — Channel CEO, channel manager series; Professional – sales series, expansion series, service series. In 2024, Huichuan College will focus on adding channel technicians, marketing personnel management courses, and a series of professional courses in sales.

In the fierce competition in the future, we need to strengthen management, improve efficiency, and enhance the depth of talents to enhance the competitiveness of enterprises. I hope that the courses designed by Huichuan Academy for different roles will add ‘wings’ to the dreams of channel partners and help you run towards your goals more powerfully.

4, new products, solutions, digitalization, channel policy comprehensive empowerment

Mr. Ye Wenguang, Director of Product Sales Center of General Automation Division of Huichuan Technology, has released more than 40 new products and upgraded models to channel partners in nine categories: control, drive, motor, robot, vision, sensor, mechanical transmission, pneumatic and energy.

Mr. Yang Lei, Vertical Solution Center of Huichuan Technology General Automation Division, released InoQuickPro standardized programming platform, and five major categories of solutions such as tools, printing packages, handling, molding, and system engineering. In addition, in 2024, the Solution Center will support high performance growth by building a collaborative solution system.

Mr. Yan Xiaohui, Marketing Center of Huichuan Technology Digital Division, conducted digital business empowerment, focusing on sharing Huichuan’s digital equipment, digital energy, digital factory, digital management and other businesses around the deep integration of OT and IT.

Mr. Li Enze, director of channel planning and Development Department and Ecological Strategy Development Department of Huichuan Technology General Automation Division, issued new policies on channel cooperation. Driven by the new policy, we will continue to optimize the channel structure, classify and authorize channels, and further strengthen the capacity of channel partners to jointly create more competitive solutions.

Join hands to melt the heart strategy win-win

Facing the new chapter of intelligent and digital transformation of manufacturing industry, Huichuan will fight side by side with channel partners, always adhere to the customer-centric value concept, help customers with smarter and more efficient solutions, and jointly create a more brilliant future.

Huichuan has always firmly believed that: starlight does not live up to the people, rivers care for the row. Let’s write our glorious chapter together.