Under the global industrial change, a group of pioneering and enterprising industrial enterprises bravely walk in the forefront of The Times, they uphold the spirit of exploration “although higher than flying geese, still not blue cloud”, with continuous innovation as the unswerving pursuit, always maintain a high attitude of forging ahead, and become a beautiful landscape in the field of industrial manufacturing. Weidmuller is one of the best, adapting to the trend of digital transformation and continuing to lead the innovation development of the industry.

As a leading manufacturer in the field of electrical connections, Weidmuller recognized the huge potential of digital transformation early on, and advanced the layout of digital and intelligent connectivity solutions to empower local customers with diversified products, technologies and services to create more value for customers. Forethought has enabled Weidmuller to gain a head start in a rapidly changing market environment, and has brought great returns. Zhao Hongjun, Executive Vice President of Weidmuller Asia Pacific, said in an interview: “In 2021, the impact of the epidemic is moderating, and Weidmuller’s global turnover reached 960 million euros, an increase of 21% over the previous year. We performed particularly well in Asia Pacific, where we not only achieved our sales targets, but also exceeded our expectations.” In fact, Weidmuller can achieve such excellent results is not accidental, but thanks to long-term forward-looking strategic layout and down-to-earth localization construction.

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Weidmuller has set up a number of branches around the world, and continues to expand its sales, production and R&D capabilities in the Asia-Pacific market based on its global R&D platform and supply chain system, and delivers high-quality connectivity technologies and solutions to the entire Asia-Pacific region. “The Asia-Pacific market is a major force driving global economic development, and China’s status and influence in the Asia-Pacific region are increasing year by year. Weidmuller has accumulated a wealth of mature experience in brand, technology, products and services in the Asia-Pacific market, especially in the Chinese market. While quickly meeting the differentiated needs of local customers, Weidmuller has excellently completed the three-step process of industrial structure adjustment from entry to integration, from integration to upgrading, and realized the roots and growth of enterprises.” Zhao Hongjun said.

Under the strategic layout of “based in China, radiating the Asia-Pacific, serving the world”, Weidmuller chooses Shanghai as the location of its Asia-Pacific headquarters to manage enterprises in the Asia-Pacific region and China. The ever-increasing market layout shows WeidMuller’s full confidence in the expansion of the Asia-Pacific market and its firm determination to deepen the Chinese market. Since entering the Chinese market in 1994, WeidMuller has continued to contribute to China’s modernization drive with efficient solutions and quality services. From the establishment of Shanghai sales and trading company to the construction of Suzhou manufacturing plant, from the establishment of two research and development centers of excellence in Shanghai and Suzhou to the launch of Shanghai Asia-Pacific logistics Center. Weidmuller has established a complete localization system in China, including sales, procurement, design, research and development, manufacturing, after-sales and logistics. Through the power of scientific and technological innovation, Weidmuller continues to drive industrial upgrading, help customers carry out digital transformation, and fulfill the commitment of serving local customers step by step.

With the vigorous development of 5G, the Internet of Things, big data, artificial intelligence and other new generation of information technologies, new formats and new models in the industrial field continue to emerge, and the demand for digital and intelligent solutions in the factory application layer is gradually increasing. Thanks to its keen market perception, Weidmuller first turned its attention to the digital transformation and intelligent manufacturing track, deeply tapped the market potential of the industry, based on the needs of customers, the market and its own industry advantages, Launched a series of digital and intelligent solutions such as digital and automation solutions, industrial Internet of Things solutions, industrial analysis solutions, intelligent logistics solutions, industrial robot solutions, etc.