Digital marketing

The same customer-facing market for manufacturing enterprises is also divided into two categories: B To C (direct To consumers) and B to B (for enterprise customers), and there are common and different ways of digital marketing.

In BtoC’s market, companies want to create explosive models to drive sales and profits. The problem of creating explosive models is not only how to meet the needs of consumers, but also how to make the production capacity and logistics to meet the best-selling products to reach the hands of consumers in a timely manner. In order to solve these two problems, in marketing, I need to first, how to make the new design products reach the hands of MVI56E-MCM consumers as soon as possible, and get real experience feedback as soon as possible, so that the new products can connect with the required market, and complete the process of forming explosive models as soon as possible. The second is how to find out from the feedback of the market that it has the potential to become a popular product, so that the production and manufacturing, warehousing and logistics can be adjusted in time to meet the upcoming demand, which is also the problem to be solved by the future digital marketing. The most painful thing for enterprises is that they have clearly created best-selling products, but because of the problems of production capacity and logistics, they can not meet the needs of customers, and finally the production capacity and logistics problems are solved, and customer demand is gone. Or clearly create a good product, but did not find the demand market, and finally be overtaken by imitators or replaced by new products.

In the BtoB market, enterprises hope to find customers with MVI56E-MCM large projects, or large customers with long-term stability, so that the scale and image of enterprises can be upgraded to a higher level. Such customers have strong dependence on the brand, high requirements for quality and reliability, high requirements for pre-sales and after-sales technical service levels, strict testing of new products and substitutes and long cycle, obvious industry characteristics, relative to personal consumption, corporate customers are more rational. This often requires enterprises from the R & D link to R & D and manufacturing departments and customers, quality and even customer customer docking, logistics and customer logistics system docking, if the customer’s overall level of digitalization is very high, will also require the digital system of manufacturing enterprises and their high-level digital system docking.

This requires the marketing team of the enterprise to understand not only the digital system of the customer, but also the digital system of the enterprise to meet the requirements of the new digital era. The marketing for consumers is also increasingly relying on digital means, to learn to use the Internet and big data means to find and analyze consumers, but also through the Internet channels to quickly define customers.

If from design to manufacturing, logistics, marketing, and then to customers, if all use digital technology to open up, data can use the Internet and industrial Internet to flow smoothly in all aspects, and then big data, artificial intelligence means to data analysis, algorithm processing. Then the above marketing problems are solved.

Nowadays, the consumer goods market and the industrial goods market have undergone great changes. With the emergence of various Internet-based business models such as co-creation, live broadcasting and micro-stores, personalized consumption of consumers has been MVI56E-MCM paid more and more attention, and mass customization of personalized products will be the main direction of consumer products. Industrial customers will pay more attention to the overall solution of intelligence, and it will also promote the transformation of manufacturing enterprises from production to service. It can be seen that the transformation of the digital age is the trend of The Times, to meet the change and learn to survive in the digital age.