“E-sports + tide technology street + exhibition” or become a new position of e-sports broken circle

As the largest in Asia, the most complete industrial chain, the richest activity content, and the fastest increasing influence of the tenth China Electronic Information Expo will be held in Shenzhen Convention and 8446-1019 Exhibition Center on May 17-19, 2022, when the electronic information industry will gather famous enterprises and big coffee. CITE theme Museum, new display and application museum, meta-universe and Virtual reality technology museum, a new generation of information and communication industry cluster museum, electronic digital life museum, big data cloud computing museum, intelligent driving and automotive technology museum, basic electronics museum, nine pavilions of 20 professional exhibition areas full of highlights, none is not hot, none is not surprising, fully showing the cutting-edge and professional style of CITE.

It is worth mentioning that this year’s focus on building Hall 5 – electronic digital life hall, will focus on the new consumer electronics industry, mainly around consumer electronics, small household appliances, e-sports entertainment and surrounding, 3C surrounding comprehensive products, 8446-1019 smart mobile terminals, smart wear, smart office and smart retail, at the same time, but also focus on Shenzhen industrial chain conditions and urban vitality crowd, Together with Tencent e-sports and other industry giants, around the spirit of e-sports, to create a focus on B2C, B2F, B2B e-sports industry full-dimensional interactive exchange event – Game Tour Show e-sports Tour South China station. In the same period, it will release blockbuster new products such as game peripherals; Held the League of Legends PC, mobile game city Grand Prix, to fuel the scene; Provide original content, new peripheral derivative providers, e-sports related business docking and matching services.

In addition, Shenzhen Electronic Life Hall will also be combined with the In·Tech Corner to create a tide · technology street. At that time, it will cover the latest scientific and technological explosive products in the fields of hot technology, consumer electronics, artificial intelligence, new materials and green technology, and create a first station for scientific and technological new products; At the same time, increase the interactive experience of on-site exhibits, including business market channel development, product selection cooperation, brand germination plan, etc., to directly target customers.

Connect enterprises, consumers and fans through “E-sports + Fashion Technology Street + Exhibition”. Provide solid services for participating enterprises to trade and expand the market, and create a new brand cultivation effect of C-end consumers and F-end fans; Let the C-end and F-end audience experience new visual impact and extreme technology, and feel the latest cutting-edge technology products up close. In order to achieve the whole industrial chain through to 8446-1019 create the ultimate look and feel of the full dimensional communication platform.

Younger + innovative marketing model to help the rise of e-sports circle consumption power

In recent years, e-sports has increasingly become an important part of contemporary young people’s entertainment. The age group of Chinese esports users is mainly 18-24 years old, that is, Generation Z, which is mainly concentrated in the first, second and third-tier cities, with a wide range of interests, respect for IP, support for creation, good consumption habits, and high consumption power.

This exhibition focuses on the e-sports industry, young, high education, high consumption level of the user characteristics, through the introduction of cutting-edge technology product exhibitors, to create urban professional events, to create fashion products technology street and other suitable for young consumer groups; In addition, it will break through the traditional exhibition closed loop, completely upgrade the introduction of new media propaganda matrix, create the trend of science and technology new media, detonate the technology + application field experience, and let the publicity exposure to a new level. Create a young and innovative marketing model, and create a young exhibition.