Today, Rockwell Automation (NYSE: ROK), one of the world’s leading companies in industrial automation, informatization and digital transformation, was invited to attend the 2024 China Automation + Digital Industry Annual Conference (” 2024 CAIMRS “). During the conference, Shi An, president of Rockwell Automation (China) Co., LTD., and Li Dong, president of Intelligent Manufacturing Innovation Institute of Rockwell Automation (China) Co., LTD., delivered keynote speeches, sharing insights on industry disruption and sustainable development. At the 22nd Annual Automation and Digitalization Awards ceremony that evening, FWA-ECODR3-SMT-02VRS-MS   Rockwell’s PowerFlex 755TS drives and FactoryTalk® Optix™ Smart Fully Connected Visualization Platform were honored in the Automation Innovation Awards category.

According to data from China’s Ministry of Industry and Information Technology, in 2023, the overall scale of China’s manufacturing industry ranked first in the world for 14 consecutive years. At the same time, the industry is moving toward the “new”, with the support of the accelerated development of digital technology, the industrial structure continues to optimize, and continues to move toward high-end, intelligent and green. In this process, more and more upstream and downstream enterprises in the industrial chain began to focus on how to anchor the forward goal and seek a way to break the situation. At the main forum of 2024 CAIMRS, Shi An, president of Rockwell Automation (China) Co., LTD., delivered a keynote speech of “Moving through the clouds, flexible customization opens a new Blue Ocean”, pointing out that manufacturing enterprises should pay attention to the deep integration of flexible production and flexible management when facing the increasingly important personalized factors in the market.

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Enterprises should not only rely on artificial intelligence, big data and other science and technology on the demand side to understand the depth of consumer demand, but also realize their own intelligent, personalized and customized upgrades through flexible manufacturing on the supply side to quickly respond to market demand and revitalize existing assets, so as to achieve the integration of both ends of supply and demand and open up barriers between consumers. Flexible upgrading will effectively FWA-ECODR3-SMT-02VRS-MS   promote the transformation of enterprises from the traditional “production to sales” and “homogenization” large-scale production and manufacturing model to the “demand-driven” “multi-product, agile” customized production model, and drive the flexible development of the industrial chain, and finally open up new opportunities for blue Ocean with the subversive innovation of the whole industry model.

“Intelligent flexibility, as a key entry point to quickly respond to the customized needs of users, can help enterprises have the strength to adapt to different market environments, and then better cope with global competition and explore business opportunities.” Shi An said, “Rockwell, as the producer services chain owner, is committed to giving full play to the horizontal integration capabilities rooted in DNA, deeply empowering upstream and downstream partners of the industry chain around the whole life cycle, helping them achieve quantitative and qualitative changes in open source, and expanding a steady stream of blue Ocean opportunities.” At present, Rockwell is actively sharing digital, flexible, and green transformation experience covering various industries through platforms such as Caohejing Rockwell Automation Net Zero Innovation Joint Innovation Center, promoting more enterprises to shape value with cross-border innovation, and realizing the industrialization process and commercial expansion of scientific and technological innovation achievements.