3) In the face of domestic market expansion, how do foreign brands take measures to cope?

Establish a joint venture

KPD202-501   In November 2023, Hexhuan Technology and Bosch Rexro plan to join forces to establish a joint venture company Leda Bochuan, to develop China’s high-end industrial automation market with cost-effective automation and electrical control product portfolio, to counter European, Japanese and other foreign brands and domestic head brands.

Increase investment in research and development, and launch innovative products

On February 28, 2023, ABB announced that AI-enabled automation solutions, motion control, process automation, discrete automation and other businesses have put artificial intelligence into use.

KPD202-501   At the 2023 Schneider Electric Innovation Summit, Schneider released EcoStruxureTM AI engine, an enterprise-level one-stop, scenario-oriented and open AI model production and operation and maintenance platform, integrating knowledge in the field of energy management and automation into AI models, providing low code and even zero code AI applications for business experts, data analysts and other users.

03 Industrial transfer has become irreversible

KPD202-501

Automation manufacturers in danger of organic

Industrial transfer is an economic phenomenon in the context of globalization, especially in the current global supply chain adjustment and geopolitical changes, many industries are gradually transferred from the traditional manufacturing power to the lower cost, more favorable policies of countries and regions.

1) The 3C industry moves to Vietnam and India

In 2023, Foxconn has built a total of 15 factories in Vietnam, with two under construction and two planned. In 2023, Vietnam will build a new factory with an investment scale of up to 130 million yuan, which is expected to be put into production in 2024, with the main product being MacBook.

KPD202-501   In India, 7 plants have been built, 3 are under construction, and 4 are planned to be built, of which 7 are expected to be put into operation in 2023.
2) The battery industry moves to Eastern Europe

Since the EU proposed the “Battery and Waste Battery Regulations” in 2020, Chinese power battery manufacturers such as Ningde Times, Yiwei Lithium Energy and Funeng Technology companies have carried out the first layout of the whole battery industry chain, or put into production overseas, or implement vertical integration, and have from raw material mining, battery materials, battery cells, to battery systems, recycling and other fields. Prepare for new EU rules.

At the same time, the European new energy vehicle market is in a stage of rapid growth, which means that there is a huge demand for parts in the European local new energy vehicle market. Catl, one of the world’s leading battery manufacturers, has established factories in Eastern European countries such as Hungary to better serve the European market.